One of the things I love about living in Japan is ‘Cool Biz’. If you’ve ever lived in Japan even for just one summer, you would most definitely be familiar with this. However if you live outside of Japan (as most of my family and some of my friends do), then ‘Cool Biz’ might be a term that you would associate with the sale of freezers, or cooler boxes, or ice cream. But 'Cool Biz' does not refer to a cool (or cooling) business.
So has ‘Cool Biz’ been successful? According to the Ministry of Environment, Japan has reduced CO2 emissions by over a million tons yearly, providing much needed relief for the environment with regard to ‘climate change’ (sometimes referred to as ‘global warming’). Furthermore, over a billion yen is saved/created yearly in the form of reduced air conditioning usage, reduced levels of electricity consumption, and the economic benefits from the demand for more light, summer clothing. In fact, ‘Cool Biz’ has been such a success in Japan that South Korea and Britain started their own campaigns, and the UN also began a ‘Cool UN’ initiative in 2008. All I know is that when our school announces the beginning of ‘Cool Biz’ each summer, I see lots of smiles on the faces of those around me.
‘Cool Biz’ rocks! Stay cool this summer and take care.