March in Japan is a time of upheaval, a time of change, and a time of renewal. Naturally it is spring season, and nature is just coming back to life after the winter. But amidst this beauty is also chaos. Lessons at school come to an end, replaced by tests, games and various fun activities, all in turn replaced by spring vacation.
The biggest upheaval is seen in the workplace, as people find out if they are being transferred or even possibly promoted, or both. Just like the school year, which starts in April and finishes in March, yearly employment contracts also finish in March. Even those employees who have tenure or permanent employment status may still be transferred to another position or location from April.
March is thus peak season for moving companies, and the demand for their relocation services and trucks pushes their price up to premium levels at this busy time. Due to the large number of job transfers at this time of the year, wedding halls experience a drop in the number of ceremonies. As weddings have to be booked months beforehand, nobody knows that far in advance if they will be transferred or not and hence don’t take the risk on booking a wedding that may have to be postponed or canceled.